Premium Finnish chocolates could soon hit Indian stores via Reliance. All details inside

This would entail the introduction and scaling of selected Fazer products produced in Finland to the Indian market. 
As part of this evaluation, the two companies are in parallel assessing the establishment of a long-term partnership in India to produce, market, and distribute branded premium chocolates using Fazer’s recipes and quality standards nationwide.

The partnership would combine Fazer’s iconic heritage brands, innovative product portfolio, and high-quality chocolates, with RCPL’s substantial scale and access to over 1 million retail outlets and 18,000+ signature stores across India, as well as deep expertise in the Indian market.

 Together, the companies could have the potential to build a unique position in India’s chocolate and confectionery market, which is expected to grow rapidly due to rising consumer incomes and organised retail penetration.

“This partnership would be a great opportunity for Fazer to offer our unique products to the fast-growing Indian market. With RCPL handling commercialisation and distribution in India we could establish a premium position in the chocolate market and a foundation for a broader scale nation-wide roll-out with a leading and highly capable local partner. Entering the sizeable Indian chocolate market through this strategic partnership, could have the potential to accelerate our international growth significantly," Christoph Vitzthum, Fazer’s President and CEO said.

“Partnering with Fazer is a strategic step towards introducing one of the world’s finest chocolates to Indian consumers. This will also accelerate RCPL’s growth in chocolates & confectionary market. By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network, and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience,” T. Krishnakumar, Director, Reliance Consumer Products Ltd continues.

Fazer has a focused growth strategy with continuous expansion and significant international growth targets at its core.  With operations in the Nordics and Baltics, Poland and China as well as with exports to more than 40 countries worldwide, Fazer already has an established global presence. Continuing its international growth journey, Fazer is actively pursuing opportunities to expand not only organically but also through M&A and remains committed to exploring all avenues that enable the company to strengthen its position in both existing and new markets.