OYO expands its footprint in UP, launches townhouse in Noida

The launch further reinforces OYO’s commitment to the market by providing the customers with an offering that combines experience and value at a scale that has never been attempted before in the hospitality landscape.

Speaking at the occasion Abhinav Sinha, COO, OYO said: “With this launch, OYO has further strengthened its commitment towards creating beautiful living spaces and offering them to customers at an affordable cost. OYO Townhouse defines a unique hospitality experience as it combines our state-of-art technology and designed processes. India’s hospitality industry suffers from a major disconnect between demand and supply of quality living spaces forcing travellers to compromise on location, comfort and pricing. Townhouse addresses this gap by creating a perfect balance between each of these variables.”

OYO has briskly expanded its presence in Uttar Pradesh and transformed the budget hospitality sector via standardizing hotel rooms and exercising end-to-end control over hotel operations and ensuring a quality experience for its guests.

OYO currently enjoys a network of 4,000 exclusively-controlled rooms across UP and is targeting a 2.5X growth by the end of 2018.

Abhinav further added, “Noida remains a priority market for us. Being a corporate hub, it holds immense potential and long-term prospects for the Indian travel and hospitality sector. We are sure that our customers will love this property which combines an impeccable design, offers world-class experience, facilities and a location, all at one place.”