Kwality Wall's wins lawsuit against Amul's 'misleading' ice cream advertisement

The court found the advertisement disparaging the ’Frozen Desserts’ category.  The court further declined GCMMF’s request to grant any stay on the order. A copy of the Court Order is awaited.

GCMMF has since March 4, 2017 been airing a misleading television commercial of Amul Ice Cream that makes factually incorrect statements about Frozen Desserts creating apprehensions among consumers.

Hindustan Unilever Limited (HUL) filed a case on March 21, 2017 in the Bombay High Court seeking immediate removal of the misleading Amul ice cream advertisement.

Kwality Wall’s sells both Ice Creams and Frozen Desserts in India and it’s range of Frozen Desserts and Ice Creams contain milk solids/milk just like any other Ice Cream.

Kwality Wall’s clarified that its range of Frozen Desserts do not contain Vanaspati or Dalda. The only difference is that Frozen Desserts use vegetable fat instead of dairy fat, which actually makes Frozen Desserts healthier as they have lower saturated fat and do not have cholesterol.

Commenting on the court decision Sudhir Sitapati, Executive Director-Refreshments, HUL, said, “We are pleased that the Hon’ble Bombay High Court while injuncting Amul’s advertisement has agreed with HUL’s contention that Amul’s advertisement is false, misleading consumers and disparages Frozen Desserts. Kwality Wall’s products are made with milk/milk solids and do not contain Vanaspati. In fact, our Frozen Dessert products use milk without cholesterol to offer healthy and exciting choices to consumers.”