Kurkure launches new Butter Masti

The new flavour- Butter Masti is being launched pan India with an exciting TVC featuring the Kurkure Family’s Bollywood Banker younger son Kunal Kapoor and Bahu Remix younger bahu Parineeti Chopra. The campaign thought - ‘Butter ka mazza, Kurkure ka tadka’, brings to life the great tasting combination of- butter and a spicy twist in true Kurkure style.

Speaking about this new offering from Kurkure, Rajiv Mathrani, Director & Category Marketing Head- Snacks, PepsiCo India, said, “Kurkure has been at the forefront of innovation since its launch and the brand resonates very well with Indian values, which are traditional yet blended with a modern outlook. The new flavour Butter Masti is our ode to India’s love for butter and spice. Butter Masti is another pioneering effort in its category from Kurkure. The campaign talks about the great taste experience of Butter Masti exemplified via the campaign line ‘Butter ka mazaa, Kurkure ka tadka’. Parineeti Chopra and Kunal Kapoor have done a great job in adding magic to the campaign.”

The new television campaign reiterates the fact that butter makes everything taste good and shows Kunal Kapoor stepping into a dream sequence and the hit of red chillies snapping him back to reality. It highlights the two core taste elements of the new flavour from Kurkure.

Sonia Bhatnagar, Sr.VP and Executive Creative Director, JWT , said, “Kurkure has never done a flavour as dreamy as butter. All its flavours so far are full of bite. So that’s what we zeroed in on. The two extreme states brought together in one pack. The slow motion dreaminess of butter laced with the legendary bite of Kurkure. Those moments in life that start out eyes shut romantic till you land back on earth eyes wide open!”

Kurkure Butter Masti will be available in retail outlets across the country and will be priced at Rs. 8, 15 & 25.