Justdial to digitize Maharashtra’s Small Scale Industries & Handicraft Artisans through strategic partnership with MSSIDC

This partnership aims to provide a digital presence to businesses registered under MSSIDC, including small-scale industries (SSIs) and handicraft artisans, Justdial said in a statement.

"Justdial will enable these businesses to have an online presence and exposure, not only in Maharashtra, but all over India, creating a more inclusive and sustainable business ecosystem," it said.

As part of the partnership agreement, MSSIDC-accredited businesses will receive verified tags and have their licenses showcased on Justdial's platforms, boosting their credibility and visibility.

This will help these businesses reach out to a wider audience, including potential customers and investors, and enable them to tap into new markets

In reference to the collaboration, Justdial Vice-President Shwetank Dixit expressed his enthusiasm and stated, "Justdial has consistently strived to empower SSIs throughout India. Through this collaboration, we further strengthen our mission by working with MSSIDC to support their goal of promoting and nurturing a flourishing business ecosystem.”

“Our objective is to assist MSSIDC-certified enterprises in establishing a digital presence, enabling them to expand their operations and reach a wider audience," he added.

Maharashtra Small Scale Industries Development Corporation, India's leading corporation, is continuously responding to the expanding and diversified needs of small-scale industries.

It provides support services such as market linkage to Small Scale Industries & Artisans and Skill development training for Handicraft Artisans.

Commenting on the partnership, Maharashtra Small Scale Industries Development Corporation Managing Director Rajendra Nimbalkar said, “We are happy to partner with Justdial in order to enhance the digital presence of SSIs & Handicraft Artisans registered under MSSIDC. This collaboration will enable these businesses to expand their online reach and improve their overall growth prospects.”

Justdial's deep reach and penetration in the market will also provide eligible SSI access to JD Mart, India's fastest-growing B2B platform.

The partnership between Justdial and MSSIDC will address the challenge of information asymmetry, providing eligible SSIs & Handicraft Artisans with access to pan-India markets, and helping them expand and grow sustainably.

By creating a public-private partnership, the Maharashtra government aims to improve the ease of doing business in the state, promote entrepreneurship, and create a sustainable business ecosystem.