Jet Airways unveils master brand plan

Naresh Goyal, Chairman of Jet Airways, said: “The publication of our first quarter results earlier today shows we have made demonstrable progress in the implementation of our three-year turnaround strategy to return Jet Airways to profitability."

“However there are still challenges in the very competitive market in which we operate. Our next critical step will be re-establishing Jet Airways as a master brand in India. “This means harnessing our proud heritage and original values in one consistent, predictable and clearly recognisable brand."

“Over the next few months, you will see this brand reflected across our entire business - in the livery, staff uniforms, the interiors, the product and service offering, and the frequent flyer programme," he said.

“I give you my commitment, that by the end of the year, Jet Airways will have the best domestic full-service product in India. We will always be competitive to ensure our customers get the best value for their money," Goyal asserted.

Subject to government approvals, the Jet Airways master brand will cover the whole fleet including services currently operated by JetLite, to deliver a consistent, high quality experience for guests.

The Jet Airways master brand will provide operational flexibility across the airline’s domestic fleet.

JetLite currently operates a fleet of 11 aircraft under the JetKonnect brand deployed across Jet Airways’ domestic network which includes more than 50 cities. These aircraft will be progressively repainted in the Jet Airways livery over the coming months.

In order to address the challenges of the increasingly competitive domestic market and better meet the needs of the Indian travelling public, the airline will further enhance its domestic product offering, including improving connectivity within India and to and from international services, along with the expansion of codeshare partnerships, the company informed.

A full service Business Class offering will implemented across all operations to ensure a premium experience on the ground and in the air, along with reciprocal frequent flyer rewards and recognition in partnership with Etihad Guest, it said.

Domestic Economy Class will provide a differentiated offering to address the needs of travellers seeking value and competitive fares, while ensuring service continuity with inbound international flights, the company noted.