Idea enlivens the beauty of Kolkata through #ThinkYellowThinkIdea Campaign
Idea Cellular is painting Kolkata yellow with more network in every corner of the city. To celebrate, Idea launched ‘Think Yellow Think Idea’- a campaign that invited the audience on Facebook to capture photos of Kolkata with lots of yellow in it.
In just 15 days, the campaign inspired photographers across the city to upload more than 1500 stunning photos of Kolkata with dashes of yellow. To check out the winning photographs, please visit bit.ly/thinkyellowthinkidea.
One photo was chosen as the “Photo of the day” each day with one grand winner being chosen from the selected 15 at the end of the contest period. The campaign ran successfully and saw over 1500 photos being uploaded showcasing the beauty of the city with the colour yellow featuring predominantly across all. The campaign was well received across Facebook, garnering over 40.6 lac impressions and 1.4 lac likes.
Arpit Kumar Saha is the winner who won the grand prize of an IPad mini for his beautiful photo capturing the unique culture of the city with a flush of yellow.
Each of the daily winners on the other hand won an Idea 3G dongle for capturing a unique and mesmerising shot of the city, through their lenses.
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