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ICICI Bank launches Ferrari range of credit cards

| | Mar 15, 2016, at 12:05 am
Mumbai, Mar 14 (IBNS): ICICI Bank on Monday announced the launch of its new range of co-branded credit cards in association with the Italian luxury sports car manufacturer, Ferrari. The Ferrari Credit Cards by ICICI Bank have been specially designed for the elite customers, who are enthusiasts of the iconic luxury brand.

The Ferrari credit cards will be available in two variants – Ferrari Platinum Credit Card by ICICI Bank and Ferrari Signature Credit Card by ICICI Bank. Available on the Visa platform, these cards offer a wide range of exclusive privileges to complement Ferrari and motor racing fans’ lifestyle.

Commenting on the launch, Kusal Roy, General Manager, ICICI Bank said, “At ICICI Bank, it is our constant endeavour to deliver innovative, powerful and distinctive value propositions to our customers. In line with this thought, we are delighted to introduce the first ever Ferrari range of credit cards in the country, which brings forth unrivalled benefits from a prestigious brand like Ferrari and distinct banking benefits from ICICI Bank. This launch re-affirms our commitment to bring in world class privileges to our customers. We believe this card will be yet another compelling addition to our existing collection of credit cards.”

T.R. Ramachandran, Group Country Manager, India and South Asia, Visa, comments, “We are delighted to partner with ICICI Bank to launch the Ferrari branded credit card for their affluent customers in India. At Visa, our constant endeavour is to evolve our client relationships to be the preferred payments partner of choice, by designing distinctive solutions and providing unmatched services. The Ferrari branded credit card by ICICI, powered by Visa, is a result of strong collaboration and an exciting new addition for motor-racing and Ferrari enthusiasts.”

 

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