HDFC securities launches mobile trading app in 11 languages

Customers now have the freedom to choose the language they are most comfortable with to buy and sell shares, mutual funds and other investment instruments. And all this can be done on-the go, from the mobile. With 11 languages, this app caters to 92% of the country’s population. Apart from English the app will be available in Hindi, Marathi, Gujarati, Punjabi, Assamese, Bengali, Tamil, Telugu, Kannada, Malayalam and Oriya.

This new multi-lingual app is part of HDFC securities broader digital offering which will reach out to a larger number of people across the country, particularly new equity investors, and open different investment avenues for them.

Other initiatives launched as part of this new digital avatar include a next-generation Trading cum Investment Platform, which allows customers to complete transactions 40% faster than before. It also gives them access to a completely customizable dashboard that allows users to create their own workspace based on what information they require. It is also designed to be light so that it works in areas that have only basic data services.

Yet another innovation is the addition of an online relationship manager platform which is available to all customers. This platform offers information on investment options and portfolio tracking, along with real time call or chat support. This first-of-its-kind online RM will also provide alerts and research reports among other features.

Speaking about the new initiatives, Dhiraj Relli, MD and CEO, HDFC securities, said, “Increasing customer convenience is what drives every new initiative at HDFC securities. We want to make investing quick and simple for all, whether they are based in a metro or a small town. Language barriers or a lack of research and advice should not be the reasons for not investing in the future. With the launch of these new digital initiatives, we want to go deeper into the hinterland with the right investment tools.”

The multi-lingual app and new trading platform are aligned with parent company HDFC Bank’s larger digital banking campaign known as ‘Go Digital’. This campaign began on the banks of the Varanasi last year, with the launch of its ‘Go Digital - Bank Aap Ki Muththi Mein’ offering, which literally converts the mobile phone into a bank branch. Since then the bank has launched a host of innovative digital solutions.