Datsun GO-cross concept showcased at Delhi Auto Show 2016
The Japanese brand, with over 80 years’ experience in building modern and segment-defining cars, is building a stronger connection with young, ambitious and aspirational Indians via its new social media campaign called #ISayYes.
Visitors to the Datsun stand at the Delhi show could engage with onsite interactions as part of the campaign, which was launched in January and will continue for several weeks to come. This was evident as #ISayYes figured among top trends on twitter for couple of days during the week long Expo.
Attracting the attention of enthusiasts and showgoers alike was the Datsun Bluebird 1600 SSS (510) rally car, which brought motorsport glory to the brand in the early 1970s.
Demonstrating the roominess and versatility – despite its sub-4-metre footprint – was the GO+ Smart version, created to resemble an entertainment lounge with game consoles installed in the rear to attract the young and the young-at-heart.
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