Bosch forays in Eastern India, launches its first experiential brand store in Kolkata

Located in Dhakuria, Kolkata, the 800 sq. ft. state-of-art facility hosts the entire range of Bosch free-standing and built-in appliances.

The innovative product portfolio encompasses refrigerators, washing machines, dryers and dishwashers in the free standing category and cooking hobs, hoods and ovens in the built in range.

With this new brand store, Bosch will make the leading German patent application technology accessible to its valued customers in the eastern markets.

With its first exclusive brand store in Kolkata, BSH forays in the Eastern Market thereby strengthening its market presence pan-India.

With the 37 store opening, the German engineered company is poised to strengthen its leadership position in innovative consumer technology space with appliances that offer 100 percent performance and quality. Bosch believes in delivering products that are not only top quality but also are visually appealing, energy efficient, user friendly decreasing household work with its top notch performance.

Commenting on this footprint expansion, Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, “At Bosch, we are committed in making the superior German technology and quality products accessible to households across India.. The home appliances industry across the Eastern market presents a significant opportunity and is largely untapped. Given its growth potential, Markets like Kolkata are our key targets for our retail expansion. The customers here not only have the spending power, but also are inclined towards products which deliver top class quality and performance.’’

“At Bosch, we are passionate about our machines. With the launch of first ever Bosch store in Kolkata, we strengthen our home appliance legacy and ensure that technologically superior products benefit customers in Kolkata”, he further added.