Helios Luxe
Big move in luxury retail! Helios Luxe introduces legendary Auguste Reymond to India
Helios Luxe by Titan Company Ltd. continued to strengthen its position in India’s accessible luxury watch space and planned to more than double up its market share (20%) by achieving a turnover to 2000 Cr over the next 3 years.
In this journey and way forward, Helios luxe has announced the India debut and exclusive partnership of Auguste Reymond, an independent Swiss legacy watchmaker established in 1898.
The launch reinforces Helios Luxe’s role as a destination for celebrating independent, authentic, globally storied, heritage-led brands and high-horology discovery – in addition to presenting the popular and established.
Helios Luxe said it aimed to reach 100 boutiques over the next 5 years and Auguste Reymond will be an integral part of this journey. Making its first official entry into India with exclusive collaboration with Helios Luxe, Auguste Reymond brings handcrafted, hand-assembled, individually numbered timepieces, shaped by 127 years of watchmaking heritage.
Leading the introduction is the hero model Origin Lunar, featuring intricate lunar-surface engraving and a stunning bezel infused with Super-LumiNova, creating a vivid glow.
The timepieces are powered by the iconic hand-wound UNITAS calibre, reinforcing the brand’s commitment to enduring mechanical watchmaking.
Speaking on the launch, Rahul Shukla, Vice President, Chief Sales & Marketing Officer, Watches Division, Titan Company Ltd., said, “We are delighted to introduce Auguste Reymond to India exclusively through Helios Luxe.
"Consumers today are increasingly seeking authenticity, craftsmanship, and meaningful stories behind what they wear - moving beyond familiarity to originality and depth. Helios Luxe is built as a destination for this kind of discovery in accessible luxury space.”
Sundar Klingenberg, Chief Information Officer and Deputy CEO, Auguste Reymond, said, “India marks an important milestone in our journey, and we are proud to partner with Helios Luxe. As an independent maison producing in limited quantities with close artisanal attention, we offer authentic distinction for enthusiasts who appreciate innovation, heritage, and mechanical watchmaking.”
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