Financial Investments
BhartiAXA Life focuses on women's aspirations and the importance of insurance through a doodle programme
Kolkata/IBNS: Private insurer Bharti AXA Life Insurance organised an interesting programme to mark International Women's Day earlier this month.
The insurer invited women to share their big goals on the insurer's social media pages on Instagram Live.
Doodler Mamta Singh personalized their expressions and choices and doodled them on the company’s Facebook and Instagram pages in real-time.
Many women reached out to Bharti AXA Life and expressed their life goals ranging from opening an entertainment centre for retirees and cafe, becoming financially independent to help underprivileged women with education and sanitation to freedom to follow her passion and dream work.
Five women were shortlisted and their unique and desired life goals were highlighted.
Said artist Mamta Singh, “I had the opportunity to doodle out life goals of five amazing women in association with Bharti AXA Life Insurance. I think it is a wonderful initiative and I relate to this as a woman. As I realized my life goal of pursuing art as a passion and profession both, all women should get this chance.”
Bharti AXA Life Insurance MD and CEO Parag Raja said, ‘’Women have played a significant role in every household and excelled in fostering and sustaining their families. The artist tried to capture their emotions and passion through different doodles that reflected their fecund attitude and high aspirations towards life.’’
Bharti AXA Life Insurance also said that as society is changing constantly, it is important to think about financial protection and independence.
The insurer reminded that life insurance is a crucial instrument of financial planning for any family, irrespective of gender.
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