Yamaha reports 11% domestic sales (including Nepal) growth in May 2017

Yamaha’s 249 cc Mid-class Street Fighter motorcycle FZ25 was launched this year followed by the launch of BS-IV variants of scooters and motorcycles which has been instrumental in boosting its sales, an official statement said.

Yamaha’s focus to expand to tier-II and III cities with its product line up, servicing facilities and availability of spare parts has supported the brand to extend out to larger groups of target population in boosting its sales.

Roy Kurian, Senior Vice President, Sales & Marketing, said, “Yamaha’s journey with renewed vigour was readily welcomed in all over the country. Customers have always desired efficient technology and superior design which can complement their investment for a product. This is what exactly in the world Yamaha is known for. The synchronization between customers’ needs and Yamaha’s offerings is the secret of success.”

Commenting on the challenges that lay ahead, Kurian said, “Yamaha will defy the ongoing trends by bringing in products that rev hearts. Since last 4 years, it has reached out to a considerably larger customer base with its stylish and innovative products.  Yamaha’s innovation in design and technology required a finer connect with the mass. It took it forward by revolutionizing buyers’ inclinations to match two wheelers with personality and comfort levels of riding.”