Vodafone Bihar, Jharkhand invests for faster network

Vodafone as part of an endeavour to be ‘Future Ready’ through closer engagement and enhanced customer experience has been focusing on two key areas of Network and Retail.

Pursuing an accelerated growth strategy from April 2014 to March 2015, Vodafone expanded its network footprint by adding over 1250 new sites across the region, including 130+ sites in Dhanbad.

With this expansion, Vodafone now reaches out to customers in over 33500 towns and villages bringing them under the fold of superior connectivity and seamless service experience.

Rajshekhar Metgud, Business Head – Bihar & Jharkhand, Vodafone India, said “Gaining the trust of our customers and winning their hearts through innovative, cost effective and relevant products and services, is a priority for us at Vodafone. We have been activating this at the ground level by pursuing a continued and consistent customer centric strategy to bring the best connectivity solutions to our valued customers. Our investments in FY 14-15 have been directed at putting in place a network that our customers can rely upon, especially in the rural belt. Also, we have been expanding retail and distribution network to get closer to customers across urban and rural geographies. The growing popularity of smart phones has led to a rise in demand for high speed data services. We see tremendous potential in this area and have been taking the lead in democratising data by hand holding customers on the ease and benefits of mobile internet usage. We remain committed to continue investing in bringing the best in class, innovative, relevant, products and services to win customer delight in Bihar & Jharkhand.”

Having set up one of the largest networks in the circle, Vodafone now has over 9000 2G sites in Bihar & Jharkhand circle covering over 79 percent of the region’s population. Vodafone through an Intra Circle Roaming arrangement with other operators is also ensuring a seamless 3G roaming experience for its customers and reaches out to additional 2500 towns and villages.

Vodafone has been taking a series of ground level activities to increase awareness and adoption of data services. This has resulted in Data revenues rising significantly at a growth rate of 70% YoY. Data now contributes to 7% of total service revenues in the Circle.