TCS expands AI footprint with new 4,500-sq-ft creative engineering studio in London

The new 4,500-square-feet AI-native studio will serve as the hub for creative, industry, and engineering teams to collaborate with clients and brands to unlock new revenue growth, market expansion, and operational efficiency.

The facility will enable clients to engage with our studio team to deepen audience engagement, enhance brand value, and bring ideas to reality.

With this new facility, TCS Interactive is strengthening its global network of studios, building on the launch of its New York studio in 2025.

The London studio gives clients greater access to AI-led creative engineering capabilities.

The studio launch comes at a time when demand for AI-enabled services is at an all-time high and AI is reshaping how content is created.

Through this new studio, TCS will help clients turn concepts into scalable business outcomes at speed with its multidisciplinary AI-led capabilities.

The hub will act as an extension of TCS Interactive – TCS’ digital design, marketing, and experience-led transformation arm.

It will enhance the division’s global network by providing clients with an environment to co-create with hybrid teams of designers, strategists, domain experts, and engineers, with flexibility to scale capabilities in line with evolving needs.

The London studio will serve as a gateway for regional clients to access TCS’ global network of studios, bringing together local market insight and global expertise.

Vinay Singhvi, Head – UK & Ireland, TCS, said, “The UK&I is a vital market for TCS, and this studio reflects our commitment to driving innovation for our clients and AI-led creative engineering. This expansion underscores our confidence in the UK’s strong technology ecosystem and aligns with the government’s vision for fostering innovation.”

Kamal Bhadada, President, TCS Interactive, said, “Our vision is to help our clients unlock new growth opportunities by orchestrating strategy, product design, engineering, and insights with an AI-led approach. The London studio is at the heart of this global network of hybrid talent connecting our UK clients to our global capabilities around the world to create and activate new experiences, drive adoption, and sustain growth through insights.”

Nitish Mittal, Partner at Everest Group, said, “For years, enterprises treated design and engineering as separate phases; brief one team, hand off to the next, and hope the experience survives the journey. What clients want now is those disciplines working as one, shifting from 'can we use AI' to 'can we use it to create experiences customers genuinely value.' The kind of dedicated, co-creation space TCS is opening in London is an example of how that convergence might happen, close to the client and the work.”