Swiggy | Zomato
Swiggy, Zomato clock record orders per minute sending UPI infrastructure into disarray
Mumbai/IBNS: Swiggy and Zomato, India's top food aggregator platforms, clocked 9,000 orders per minute and 7,100 orders per minute, respectively, till 8:20 pm on December 31, 2021, as most people decided to stay indoors and celebrated the New Year eve amid Omicron scare.
Typically, both platforms typically clock over 1.5 million orders a day.
Zomato recorded 4,000 orders per minute and Swiggy clocked over 5,000 orders per minute last New Year's Eve with both the platforms receiving over 2 million orders each, compared to the 1.3-1.5 million they usually clock in a day.
9049. not the first 4 digits of my number. the current food orders per minute. 🥳 https://t.co/Hy93tNVOnH
— Swiggy (@swiggy_in) December 31, 2021
7,100 OPM https://t.co/qj5F69ufxs
— Deepinder Goyal (@deepigoyal) December 31, 2021
As customers placed order on the two platforms at a frenetic pace, the UPI digital payment infrastructure faced difficulty in tackling the huge traffic. Many customers complained failed payments. Zomato founder and CEO Deepinder Goyal said the UPI success rate was drastically down across all apps, at 40 percent from 70 percent.
UPI success rate is drastically down across all UPI apps (40% success rate right now, down from 70%+). Will affect OPM negatively. 🤯
— Deepinder Goyal (@deepigoyal) December 31, 2021
The final data clocked by both platforms is expected closer to midnight. According to analysts, both platforms are likely to enter January with healthy user numbers.
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