Senco Gold and Diamonds ropes in Capillary Technologies as its CRM partner

As part of this partnership, Senco will be able to provide its customers, a seamless experience across 87 stores pan-India.

Senco said it will leverage three flagship products of Capillary Technologies namely Insights+, Engage+ and Loyalty.

While Insights will help Senco get a deep understanding and insights into their consumer’s behaviour and preferences, Engage+ will increase the effectiveness of the marketing efforts by personally connecting with each consumer, building relationships at every interaction and Loyalty+ will ensure the existing consumers keep coming back to Senco stores by intelligently rewarding them for their desired behaviour.

“India with a growing young population is also seeing change in consumer behavior and preferences. They expect connected and seamless experiences that makes their lives easier in this new digital age, and we at Senco constantly look for ways to be relevant to our customers. As part of our vision to be future-ready, we chose Capillary as our CRM partner and their expertise in the space will help us take customer engagement to a new level – said Suvankar Sen, Executive Director, Senco Gold and Diamonds.

Ganesh S. Lakshminarayanan, Chief Operating Officer, Capillary Technologies said “We are glad to partner India’s leading jewellery retail chain - Senco Gold and Diamonds. Capillary will not only empower Senco to manage customers’ lifecycle through a data driven approach but will also enable them to build personalized customer journeys through AI backed recommendations and insights gained from a single view of the customer across retail touchpoints.”