Mobiistar enters West Bengal with launch of a series of selfie smartphones in Kolkata

Mobiistar’s new range includes C1 Lite, C1, C2, E1 Selfie and the X1 Dual.

To bolster its operation in West Bengal, Mobiistar is going to partner with 30 distributors and 2000 retailers in the state for its seamless entry into the offline market.

The company will also hire over 175 employees and has established 61 service centres across West Bengal to live up to its promise of best in class customer experience.

All the devices will be available at stores across the country from Sept 12.

The C1 Lite will be available at INR 4,340, C1 at INR 5,400, C2 at INR 6,300, E1 Selfie at INR 8,400 and the X1 Dual at INR 10,500.

Speaking about the launch, Carl Ngo, Co-founder and CEO of Mobiistar, India and Global said, “While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. West Bengal is an extremely important market for us since smartphone penetration is good in this market.

"Our phones cater to the selfie driven Indian who is also cost conscious thus Mobiistar provides a meaningful user experience with affordability. We want to give our consumers a chance to shine and Enjoy More through our new range and provide them with excellent service quality assuring them end to end convenience. With our new range of selfie centric smartphones, we aim to be a part of the top 5 smartphone brands in the affordable segment by the end of the year.”