Maruti Suzuki launches “Maruti Suzuki ARENA”in Kolkata

This range of new showrooms, christened with a new name sport modern looks and offer a warm, friendly and comfortable environment to the customers.

Leveraging the power of digital technology Maruti Suzuki ARENA promises to serve and delight customers in several ways.

With Maruti Suzuki ARENA in place, the Company will have four distinct retail channels: Maruti Suzuki ARENA, NEXA, Commercial and True Value, addressing needs of all customers.

Maruti Suzuki ARENA connotes a place where people come together and experience something exciting.

Digital integration is a key differentiator at Maruti Suzuki ARENA. Customers can now experience the convenience of bookingtheir cars or even personalizing through anall-new website.This is poised to strongly connect with the young and do-it-yourself generation of customers and delight them. This experience travels seamlessly to the showroom through the advanced navigation portal.

Introducing Maruti Suzuki ARENA, Senior Executive Director (Marketing & Sales) of Maruti Suzuki, R S Kalsi said, “Maruti Suzuki ARENA is at the core of our strategy to transform our network and meet customer expectations.Maruti Suzuki ARENA will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. I am sure it will create a lasting relationship with our customers. With Maruti Suzuki ARENA, we take an important step forwardin our journey of transformation.”