Leica enters India market, aims to revolutionize high-end photography

With a vision to change the dynamics of photography in the country, the brand has opened its doors to customers in India by inaugurating its first partner store in the capital city.

With this, the brand plans to widen its reach and open more destination points starting with the metros.

Speaking about Leica’s entrance to India market, Sunil Kaul, Managing Director, Asia Pacific Region, Leica Camera AG, said, “We are extremely excited to launch in a country which is rich in art, history and culture. We have opened up our first and exclusive Leica Camera AG partner store in Delhi and I believe this will be appreciated by our patrons.”

He added, “These are exciting times for us to enter Indian shores when more and more people are becoming familiar with the art of photography. We have observed that people are developing a deep penchant towards sophisticated and high-end camerawork, owing to the increasing disposable income, elevated tourism and deeper engagements on social media. The photography industry is booming and is at its peak in India, and we are committed to creating and building up a community around the brand by connecting with our target consumers and institutions.”