Jet Airways launches JetUpgrade

The innovation - an industry first - allows all guests holding confirmed Economy or Premiere bookings of the airline to bid for an upgrade to Premiere or First Class respectively, for an unmatched flying experience.

To avail an upgrade, interested guests can place a bid on the Jet Airways’ website under the “Manage My Booking” section, stating the amount they’re willing to bid for the upgrade. Bidding opens at least 7 days prior to the flight’s departure date and closes 24 hours before the scheduled departure time. In the interim, guests can modify, or even cancel their bids. However, they will not be able to withdraw their bid, once the bid is accepted as per the defined timelines.

While all bidders have to submit their Credit Card details during the bidding process, only the Card of the winning bidder will be charged. A revised e-ticket will be sent to the winning bidder. The original booking of all other guests will remain unaffected. The airline will notify the guests about the bids and their status via email communication well in advance of the flight’s departure.

Raj Sivakumar, Sr. Vice President, Network Planning and Revenue Management, Jet Airways, said, “JetUpgrade illustrates yet another first in the airline’s history of undertaking continuous innovations for over two decades, in order to offer guests an exceptional flying experience. Being dynamic in nature, JetUpgrade raises the industry benchmark of customer experience, offering more value to those guests who appreciate our superior in-flight services.”

Launched in collaboration with PlusGrade, which works with leading global airlines, ‘JetUpgrade’ has been made available across the airline’s entire network of 65 domestic and international destinations, and on all flights operated by it.