ICICI Bank introduces instant credit card

This first-of-its-kind offering in the Indian banking industry enables the savings account customers of the Bank to get a credit card instantly, in a completely digital and paperless manner.

This new offering enables a few lakhs of pre-qualified customers to instantly get the credit card number and other important details online, using which, he/she can immediately start shopping online, without having to wait for the physical card to arrive.

The facility significantly improves customer experience as it allows to choose from a suite of credit cards and create a credit card instantly.

Available round-the-clock and on all days, a customer can get a credit card instantly with a credit limit of upto Rs four lakh based on pre-checked bureau scores. The application procedure also incorporates an additional level of authentication in order to make the security of the offering robust. Customers will also get the physical credit card within few working days.

Talking about the initiative, Anup Bagchi, Executive Director, ICICI Bank said, “At ICICI Bank, our philosophy is ‘Ready For You. Ready For Tomorrow’, herein we are committed to offer innovative products and services to our customers at the fastest possible speed and with the highest level of convenience. The introduction of instant credit cards is an outcome of this vision. With the festive season just around the corner, there will be many interesting offers with online partners in various categories like shopping, travel and entertainment among others. We believe that this unique proposition, which is first of its kind in the industry, will empower our customers to instantly get the credit card online in a few steps and immediately start transacting on e-commerce sites to take advantage of the offers.“