Exide Industries Ltd launches new range of automotive batteries

The company said it is offering a six year warranty on the battery, the highest in the Indian market, as a proof of its confidence in its cutting edge technology.

“As the Indian automotive market matures and new generation cars become more demanding with a slew of electrical gadgets putting more load on the vehicle’s electrical system, the battery has to live up to the expectations of the modern auto enthusiast and keep pace with this changing trend," said Gautam Chatterjee, Managing Director and Chief Executive Officer, Exide Industries Ltd.

"We sourced the best technology in the world to make a battery that will last for a long time in the Indian conditions. Epiq takes the automotive battery technology in the country to the next generation” saiid Chatterjee.

According to the company, Epiq hit the Indian streets after months of field trials by Exide in some trying Indian conditions.

While the Epiq will be manufactured in Exide’s factories across the country, it will be sold exclusively through its national network of 1,500 premium Exide Care outlets.

“We put our unique knowledge of operating for seventy years in the Indian market to bring out the Epiq. It will soon set a benchmark in the Indian battery industry,” said Subir Chakraborty, Director Automotive, Exide Industries Ltd.

Epiq will be available in full range for cars and SUVs operating in the Indian market.

While Epiq will be the flagship sub-brand of Exide, the company also launched a slew of other products targeted at other segments of the automotive battery aftermarket.

Exide also launched Exide Gold with an 18-month warranty for the entire range of four-wheelers. For the commercial and metered taxi market, it launched Exide Cabby.

Image: Exide Industries Ltd/website