Axis Bank launches Axis OK
The app, which is under 900KB in size is one of the lightest banking applications currently available for download.
Besides providing the customer with a snapshot of his/her bank accounts and debit/credit cards, the app also enables fund transfers as well as mobile and DTH recharge. The customer isn’t required to create an additional login / password as the app authenticates the registered mobile number with the Bank, the Axis Bank said in a statement.
Commenting on the launch of Axis OK, Rajiv Anand, Executive Director & Head – Retail Banking, said “Around 66% of individual customer transactions in the Bank are from digital channels and over half of them are from the mobile, thus making it a pre-dominant channel. Axis OK masks the complexities of the existing USSD service through a simple customer friendly app that is easy to use, consumes zero data and is compatible with feature phones. This will empower the huge population that is yet to make the digital journey to start with basic digital banking services, without being deterred by language, handset and connectivity barriers.”
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