Tanishq pulls advertisement amid call for boycott

A section of internet users had called for a boycott of the ad which shows an inter-faith baby shower where the mother was accompanied by a woman, presumably her mother-in-law, whose head was covered by a dupatta.

The advertisement controversy has already triggered a political debate where a few opposition politicians have slammed the "bigotry", indirectly targeting the ruling dispensation.

Reacting sharply to the boycott call, Congress MP Shashi Tharoor tweeted, "So Hindutva bigots have called for a boycott of ⁦ Tanishq Jewelry for highlighting Hindu-Muslim unity through this beautiful ad. If Hindu-Muslim “ekatvam” irks them so much, why don’t they boycott the longest surviving symbol of Hindu-Muslim unity in the world -- India?"

Congress MP and advocate Abhishek Manu Singhvi tweeted, "Those boycotting the Tanishq ad don't like seeing daughter in law(s) happy around mother in law's. You have seen too many soaps & too much prime times news."

But on the contrary, several people including members of the ruling party have slammed the advertisement.

Bharatiya Janata Party (BJP) member Khemchand Sharma tweeted, "Tanishq Jewelry: Why are you showing a Hindu "daughter in law" to a muslim family and glorifying it? Why dont you show a Muslim daughter in law in your ads with a Hindu family? Look like you are promoting #LoveJihad & favouring a particular Faith only..."

One Pragya Vaidya tweeted, "Why in all the so called "United" videos, only the man happens to be Muslim? I've never seen the bride as Muslim and the Hindu groom!"