Oppo
‘West Bengal is among our top 5 markets’: Oppo reveals major growth strategy
Kolkata/IBNS: At a strategic discussion of Oppo held in the city recently, the company cleared that West Bengal is not just another market on their map, it is one of the most top five important markets like Mumbai, Bangalore.
The Chinese smartphone maker which currently holds a 13.3% share of India's smartphone market and counts over 100 million users nationwide, it recorded close to 10% sales growth in West Bengal 2025.
For oppo,West Bengal has a strong significance in its strategic map.
The brand's head of communication Goldee Patnaik put it in a simple way during the discussion that 'Markets like West Bengal offer more than scale, they provide deep insight into evolving consumer aspirations which directly shape our innovation journey'.
"The brand has already expanded its retail touch points in the state by 35% and currently operates 20 service centres across the state and we are planning to launch 8 more 3.0 PRO service centres in the state," he added.
Oppo head of communication Goldee Patnaik speaking at the strategic discussion. Photo: Avishek Mitra/IBNS
On the question about Oppo's 2026 marketing strategy or how they are planning to grow more, Goldee Patnaik told IBNS, "We are currently focusing to connect with every single user through our mid segment, premium segment and affordable segment.
"We are trying our best to connect with local people with the help of influencers and content creators and we are also trying to engage in the local cultural festivals to understand the real requirements of every person."
On the question about the impact of the West Asia conflict, Patnaik told IBNS, "Until now there is no impact on the company and its manufacturing but as we are aware that the conflict is going to a very bad condition and their might be a slight effect in future if the situation will not get better."
(Reporting by Rajat Dhar, Photos by Avishek Mitra/IBNS)
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
