August 12, 2026 08:53 pm (IST)

Make this your homepage

Fashion

‘Govt has nothing to hide’: Amit Shah says ‘ready for debate’ on NEET crackdown; Rahul Gandhi hits back, ‘not interested in lecture’ | Tata Sons leadership shock: N Chandrasekaran won’t seek reappointment as chairman after February 2027 | ISI-linked Pakistani national arrested in Bengal over 'espionage' targeting Army, BSF, Railways | Mumbai landslide horror: 6 killed, 4-5 feared trapped under rubble in Kurla | Jharkhand student protest turns tense: Water cannons, lathicharge after Assembly march barricades breached | ‘Mother tongue is as pure as one's mother’: Vijay-led Tamil Nadu government makes Tamil Thaai Vazhthu mandatory in big language push | Indian envoy Kwatra cites US, UK laws to counter ‘myths’ around FCRA Bill | Jharkhand students march to assembly today: JPSC row escalates despite govt action | ‘A morning I will cherish’: Raghav Chadha meets PM Modi, shares photos from ‘enriching’ meeting | Delhi Mercedes crash kills 70-year-old woman: Cop’s son behind wheel, beer bottle found

Rituparna Sengupta unveils NOQNOQ with daughter Rishona

India Blooms News Service | | Feb 27, 2016, at 05:32 am

Kolkata, Feb 26 (IBNS): Tollywood heavyweight Rituparna Sengupta, along with her daughter Rishona Niya, launched NOQNOQ, a children's fashion wear brand at the South City mall outlet of Starmark on Thursday.

Speaking at the launch, Rituparna Sengupta told IBNS “More than me, it is my daughter who is so excited to be here, continuously she is selecting dresses one after another. After she finishes, I will be looking for some of my choices and then we will finally buy them.”

NOQNOQ is a Starmark creation of fashion wears from the Emami Group which targets children between the age of three and twelve years.

The brand brings in a basic design concept for the entire range of the children’s fashion line. Styled by in-house designers, NOQNOQ introduces a range of casual, leisure, sports and formal wears for both girls and boys. The price starts from Rs.469/-.

Speaking on the occasion, Gautam Jatia, CEO, Starmark, said: “Our store is a favourite haunt for kids, and we wanted to expand our offering to them. Hence was born this idea of an affordable yet stylish range of kid’s garments-NOQNOQ."

"Inspired by international designs, these clothes have been manufactured using best quality fabrics and eco-friendly dyes to give comfort to the tender skin of children. We are confident that our NOQNOQ range will gain its popularity amongst children and their parents,” he said.

The brand claims to be using healthy fabrics, which allow the skin to breathe, and are free from allergic reactions.

The garments have been crafted using oxford cottons, 100% cotton poplins, basic knits, jersey, cambric’s and schiffli. The colour dyes used in the clothes are well processed and skin- friendly and also ensures that the colours last for longer duration, the officials said.

NOQNOQ will be available at all the Starmark outlets in Kolkata and Starmark, Express Avenue Mall in Chennai and also at a few selected online sites and boutique outlets.

(Reporting by Aninnya Sarkar, Images by Avishek Mitra)

#Rituparna Sengupta # NOQNOQ #Rishona # Children wear

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.

India
International

Related Images

In Images: Exhibition stalls during Bharat Tex 2026 Jul 17, 2026, at 06:44 pm

In Images: Kolkata Celebrates Jagadhatri Puja Oct 31, 2025, at 12:43 am

Darjipara Mitra Bari Gears Up for Its Centuries-Old Jagadhatri Puja in Kolkata Oct 30, 2025, at 01:16 am