July 12, 2025 09:18 am (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Pardon by Yemeni national's family is only hope for Indian nurse Nimisha Priya: Activist | S Jaishankar likely to visit China this weekend for the first time in 5 years: Report | 'Show me one photo of Indian damage': Ajit Doval slams foreign media over Op Sindoor reportage | Tennis player Radhika Yadav was shot four times by her father: Autopsy report | Pakistani actress Humaira Asghar, whose decomposed body was recovered from Karachi flat, died 9 months ago: Report | Radhika Yadav's death: Father spent 2.5 crore on tennis | 'I wouldn't have continued without high command's support': Karnataka CM Siddaramaiah amid power struggle with DKS | RSS chief Mohan Bhagwat favours retirement at 75, Opposition says it's a message for Modi | Not me or Mamata primarily responsible to strengthen INDIA bloc, says Omar Abdullah blaming Congress | Aadhaar, Ration and Voter IDs must be valid for SIR: Supreme Court to Election Commission
Fabelle-Metaverse

ITC's luxury confectionery brand Fabelle debuts on Metaverse

| @indiablooms | Feb 10, 2022, at 10:35 pm

Kolkata/IBNS: ITC's Fabelle Exquisite Chocolates, a luxury confectionery brand, made its debut in Metaverse to celebrate weddings virtually.

Fabelle was an integral part of two weddings hosted on the Yug Metaverse and the TardiVerse (metaverse wedding partner – CoinSwitch Kuber) platforms.

Metaverse wedding is a nuptial held in the virtual world.

For the first time, India witnessed a couple hosting its wedding ceremony in the Metaverse where the bride and groom took their vows in a virtual setting, said the company release.

In the same event, the groom gifted the bride a metaverse version of Fabelle Trinity Truffles Extraordinaire, an the expensive range of chocolates, it said.

The brand further integrated a metaverse version of the Fabelle Chocolates cart, where guests could choose from an array of luxurious chocolates that would be delivered to their doorstep for a delightful experience even after the wedding, it added.

CEO of Chocolates and New Categories at Food Division for ITC Limited Anuj Rustagi said, “Fabelle was established with the endeavour of creating distinguished, innovative and indulgent chocolate experiences for our consumers.

"We are now extending this experience to the augmented virtual world as well."

"Metaverse is sure to elevate the bar of virtual gathering and meetings in the next few years, and we were one of the first off the block to transition to this platform," he said.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.