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Apple unveils new MacBook Pro featuring the M3 family of chips Apple
Photo Courtesy: Apple website

Apple unveils new MacBook Pro featuring the M3 family of chips

India Blooms News Service | @indiablooms | 31 Oct 2023, 09:11 am

Tech giant Apple on Monday (October 30, 2023) announced a new MacBook Pro lineup featuring the all-new family of M3 chips: M3, M3 Pro, and M3 Max.

With a next-generation GPU architecture and a faster CPU, the M3 family brings even more performance and remarkable new capabilities to MacBook Pro.

The new 14‑inch MacBook Pro with M3 is not only great for everyday tasks, but also delivers phenomenal sustained performance in pro apps and games.

Perfect for aspiring creatives, students, and entrepreneurs, it now starts at INR 169900.

The 14- and 16‑inch MacBook Pro with M3 Pro provides even greater performance and additional unified memory support, enabling more demanding workflows for users like coders, creatives, and researchers.

The 14- and 16‑inch MacBook Pro with M3 Max delivers performance and capabilities that push the limits of computing.

With a monster GPU and a powerful CPU, along with support for up to 128GB of unified memory, MacBook Pro with M3 Max enables extreme workflows and multitasking across pro apps for users like machine learning programmers, 3D artists, and video editors.

M3 Pro and M3 Max models also now come in space black, a gorgeous dark aluminium finish.

All MacBook Pro models feature a brilliant Liquid Retina XDR display with 20 percent brighter SDR content, a built-in 1080p camera, an immersive six-speaker sound system, and a wide array of connectivity options.

With up to 22 hours of battery life, the lineup offers the ultimate in pro portability, delivering the same performance whether plugged in or on battery, so users can take their workflows anywhere. Customers can order the new MacBook Pro starting today, with availability beginning November 7.

“There is nothing quite like MacBook Pro. With the remarkable power-efficient performance of Apple silicon, up to 22 hours of battery life, a stunning Liquid Retina XDR display, and advanced connectivity, MacBook Pro empowers users to do their life’s best work,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With the next generation of M3 chips, we’re raising the bar yet again for what a pro laptop can do. We’re excited to bring MacBook Pro and its best-in-class capabilities to the broadest set of users yet, and for those upgrading from an Intel-based MacBook Pro, it’s a game-changing experience in every way.”

The M3 Family Arrives

The M3 family of chips continues Apple silicon’s tremendous pace of innovation. M3, M3 Pro, and M3 Max are the first chips for a personal computer built using the industry-leading 3-nanometer technology.

With a faster, more efficient next-generation GPU, these chips deliver the biggest leap forward in graphics architecture ever for Apple silicon.

Featuring a breakthrough technology called Dynamic Caching, the GPU allocates the use of local memory in hardware in real time so only the exact amount of memory needed is used for each task. This dramatically increases GPU utilisation and performance for the most demanding pro apps and games.

The GPU also brings new rendering features to Apple silicon, including hardware-accelerated mesh shading for greater capability and efficiency with geometry processing, enabling more visually complex scenes.

And hardware-accelerated ray tracing comes to the Mac for the first time, enabling games to render more accurate shadows and reflections to create more realistic environments.

14-inch MacBook Pro with M3

For users pursuing their passions — from students and business owners to aspiring musicians and video editors — MacBook Pro with M3 is the ideal laptop.

The 14‑inch MacBook Pro with M3 is up to 60 percent faster than the 13‑inch MacBook Pro with M1, and with its advanced thermal system, it unleashes the full potential of M3 for sustained performance.2 Starting at INR 169900, it delivers more performance and capabilities than ever at a great value.

With MacBook Pro with M3:

Render performance in Final Cut Pro is up to 7.4x faster than the 13-inch MacBook Pro with Core i7,3 and up to 60 percent faster than the 13‑inch MacBook Pro with M1.

Code compilation in Xcode is up to 3.7x faster than the 13-inch MacBook Pro with Core i7, and up to 40 percent faster than the 13‑inch MacBook Pro with M1.

Spreadsheet performance in Microsoft Excel is up to 3.5x faster than the 13‑inch MacBook Pro with Core i7,3 and up to 40 percent faster than the 13‑inch MacBook Pro with M1.

14- and 16-inch MacBook Pro with M3 Pro

For users with more demanding workflows like coders, creatives, and researchers, MacBook Pro with M3 Pro provides even greater performance, supports more unified memory, and is now up to 40 percent faster than the 16‑inch model with M1 Pro.4
With MacBook Pro with M3 Pro:

Filter and function performance in Adobe Photoshop is up to 3x faster than the fastest Intel-based MacBook Pro,5 and up to 40 percent faster than the 16‑inch MacBook Pro with M1 Pro.

Basecalling for DNA sequencing in Oxford Nanopore MinKNOW is up to 20x faster than the fastest Intel-based MacBook Pro, and up to 36 percent faster than the 16‑inch MacBook Pro with M1 Pro.

Text-based editing in Adobe Premiere Pro is up to 1.7x faster than the 16-inch Intel-based MacBook Pro,5 and up to 30 percent faster than the 16‑inch MacBook Pro with M1 Pro.

Now Available in Space Black

MacBook Pro models with M3 Pro and M3 Max are available in space black, a stunning new colour that’s unmistakably pro. The finish features a breakthrough chemistry that forms an anodization seal to greatly reduce fingerprints. M3 Pro and M3 Max models are also available in silver, and the 14‑inch MacBook Pro with M3 is available in silver and space gray.

A closed MacBook Pro is shown from overhead on a white background.
An overheard view of the new MacBook Pro in space black, focusing on the keyboard.

The thin new MacBook Pro shown from the side.

Pricing and Availability

Customers can order the new MacBook Pro starting today, Monday, October 30, on apple.com/in/store and in the Apple Store app in 27 countries and regions, including the U.S.

It will begin arriving to customers, and will be in Apple Store locations and Apple Authorised Resellers, starting Tuesday, November 7.

The 14-inch MacBook Pro with M3 starts at INR 169900 and INR 158900 for education; the 14‑inch MacBook Pro with M3 Pro starts at INR 199900 and INR 184900 for education; and the 16‑inch MacBook Pro starts at INR 249900 and INR 229900 for education.

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