Swanky and stylish, Easies collection launched its new look for the young at heart men screaming ‘Live easy, Do what you love and love what you do’.
The Easies collection by Killer Jeans embodied snazzy, urbane and breezy casual wear, ideal for the 21st century man on the go. The groovy garments expressed a ‘Work hard and play harder’ mantra constituting lucid and camouflaged Bermuda’s chinos and pants with suspenders, soft toned chequered prints and solid shirts paired with pleasant collared Tees mainly in jersey easing. The line is ideal for summer relaxing when the mercury shoots up and fun on the run for active dressing.
The ‘blue-eyed boy’ of the Indian cricket team, Irfan Pathan swiftly paced down the ramp wearing a powder blue shirt teamed with beige pants and tan shoes. Donning Easies’ cutting edge fashion, he set the ramp ablaze with his sporty charisma.
Killer, the 25-year-old iconic Indian brand, created by Kewal Kiran Clothing Limited, traced the history of denim in its various vibrant forms.
Former beauty queen, actress and VJ, Sarah Jane Dias serenaded the hunks through the show singing popular tracks ‘Forgot to be me’ and ‘Crazy in Love’.
With constant enthusiasm, zeal and rebellious attitude, the brand has always been in the forefront of the fashion industry.
The collection was splashed with cool pop colours from traditional indigo to ultramarine, teal, olive green, muted greys, and camouflage prints. Killer represented longing aspirations and attitudes of the trending Gen Y, creating a permanent fixture among the ‘Youngistanis’
As the male models strutted down the ramp, the collection showed variable trends they have been creating. In 2002, Killer revolutionized the denim world with the introduction of the Low Waist Jeans, which were a smashing hit among the youth. The boisterous brand rejuvenated the entire concept of denim as the jeans were bleached, brushed, torn, ripped, shredded and even knocked with bullets creating a new feisty line of jeans called ‘Shreds’.
Taking the innovative story ahead, Killer decided to ‘Go Green’ by recycling and rejuvenating aged pairs of jeans into fresh and crispy ones. Being true to the Green Fashion Mantra, Killer introduced unwashed denims which saved 80 litres of Water and a great deal of time and energy while assembling just a single pair of jeans.
At present, Killer’s intricately crafted ‘This is us’ Collection speaksof the bold, daring, conscious, rebellious and competent juvenility of this brand.
Phasing through years of inventions, Killer recently launched its sporting line of peppy inner wear, trendy watches, jazzy eye wear, swanky footwear, and funky accessories which included cool and stylish bag packs with multiple zippers.
Killer Jeans’ “rebel without a cause” and the Easies collection created excitement accompanied with thunderous applause at the Jabong Stage during Lakmé Fashion Week Summer/Resort 2015. Undoubtedly, Killer and Easies were the toast of the town with state-of-the-art collections, creating trends ahead of time.