Mumbai, Aug 23 (IBNS): Raisin - a contemporary line of fusion wear for the modern women of today, hailing from Surat, has recently signed Bollywood actor Bhumi Pednekar as their brand ambassador.
Bhumi is known for her spectacular roles in Dum Laga ke Haisha, Toilet Ek Prem Katha, Shubh Mangal Sawdhan and many others.
Bhumi Pednekar said, “Raisin stands for the new-age Indian girl, someone who is independent; looking for her freedom, fun yet traditional in her essence and that resonates with me completely!”
Vikash Pacheriwal, Co-Founder, Raisin said, “We are extremely excited to have Bhumi on board yet again, this time as Brand Ambassador. She resonates the brand in the best way possible. While traditional marketing has been the brands focus and approach Bhumi fits in right as she is loved by entire India.”