Wrigley India enters the freshening category with Doublemint Mints launch

Through this new Mints launch, Wrigley India encourages people to start a fresh encounter by sharing a Doublemint.

With the launch of Doublemint Mints, Wrigley has entered the freshening space in India, a space that it rules globally.

India is the first country to have launched this version of Doublemint Mints, and this unique offering is perfectly suitable for both, traditional and modern retail formats. The Doublemint Mints are available in two refreshing flavors – peppermint which is a core mint flavor and spearmint which is a sweeter and milder flavor.

The sugar free product is available in markets at Rs.10 only. Its sleek and stylish packaging delivers freshness on the go.

Speaking at the launch, M V Natarajan, Managing Director, Wrigley India said, “Breath freshening is a fundamental need of confident living. In today’s life, people spend most of their time outside home, and on-the-go freshness is all they crave for – it gives them the confidence to make a good impression on others, and lets them feel more welcome in social interactions. Wrigley India’s Doublemint Mints is the perfect solution for on-the-go freshness – the sugar free Mints offer an instant freshening effect and its sleek & cool pack ensures on-the-go benefit. With Doublemint Mints, our consumers are sure to feel more confident to participate in life and make connections. This is for the first time that Doublemint® will be entering a non-gum segment in India, a segment that is globally the fastest growing. We at Wrigley are very excited about this launch and are positive that our consumers will love Doublemint Mints.”