Vodafone’s launches ad campaign on the ‘Data strong network’
An old couple Bala Krishnan and Asha Krishnan, both in their late 60s finally decide to embark on their overdue second honeymoon that they could never go on in the last 35 years perhaps being busy with their work and life commitments and bringing up their children and grandchildren.
The TVCs show different stages of their trip and how the network keeps them going backed by the Data Strong Network.
The campaign beautifully highlights the effect reach and proliferation of Data and Network has had on the lives of people across all age groups.
The campaign showcases the Old couple’s rendezvous with the data and enabled services throughout their journey including using maps for navigation , HD movies on-the-go, making group video calls , upload albums from crowded places or perhaps just download heavy files without being worried or irritated about by the technicalities and the network experience.
The latest campaign by Vodafone is the testimony of how the #Networkeffect and increasing adoption of smartphones and mobile internet has changed the consumer behaviour. From social media, messaging apps, online shopping to videos, Indians are exploring this digital world at a tremendously fast pace. Not just millennials or Generation Z or X ...The #NetworkEffect brings solutions and access to everyone.
Backed by its global expertise of the world’s largest 4G network, Vodafone SuperNet4G is built data strong to give fast and consistent internet experience for the most data-heavy activities, in the most crowded of places and even while on-the-go.
The 360 degree campaign, which went live on 8th April, will create awareness about Vodafone SuperNet™ 4G – Data Strong Network through OOH, digital, and on-ground activations.
Siddharth Banerjee - Executive Vice President, Marketing, Vodafone India: “Our research and consumer insights indicate that mobile internet is increasingly being used by customers across age groups for multiple applications like live streaming, maps, movie download, group video calls, etc. Vodafone continues to invest in building Vodafone SuperNet™ 4G – The Data Strong Network™ to provide a fast and consistent mobile internet experience for our customers. Our latest campaign captures moments from the life of an old couple who are young at heart and out on a trip to MAKE THE MOST OF NOW with the Data Strong Network.”
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