Vivo IPL 2016 was the most sought after property by fans and advertisers alike, be it on-ground or online. The 9th season of IPL yielded record growth in social media users and interactions on various platforms. Customers and cricket lovers responded to Vodafone’s ‘Be Super’ Campaign with overwhelming enthusiasm, making Vodafone one of the most engaging brands during Vivo IPL 2016.
With Vodafone SuperFan, Vodafone FanArmy, Vodafone SuperAlbum and Vodafone SuperCheer, Vodafone customers got a chance to watch the match live at the stadium, meet their favourite cricket stars, get pictures clicked with Zoozoos and much more.
Vodafone drove its maximum engagement during this season; be it on-ground or online. Vodafone partnered with Twitter for the first time to launch ZooZoo in emoji avatar, our first time launching a corporate emoji.
The ‘Be Super’ campaign drove high engagement across social media platforms. #BeSuper and #HakkeBakke hashtags generated over 94,000 conversations on Twitter.
Vodafone’s specially created cheer slogan HakkeBakke saw 2.4 million video views and generated 200 user videos on Dubsmash. Vodafone SuperFan contest received more than 1.3 million entries while the television commercial got 5 million online views.
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