Tata Global Beverages adds the goodness of Ayurveda to its tea portfolio with Teaveda

This new offering allows consumers to experience the goodness of Ayurveda in their daily cup of tea, with no compromise on taste.

Tata Global Beverages has always pushed the envelope when it comes to innovation – aiming to offer consumers products that suit their changing needs, taste and lifestyle.

Significant research and consumer studies went into creating a product that integrates Ayurvedic wellness in a manner suited to the Indian
palate.

Commenting on the launch, Sushant Dash, Regional President – India, Tata Global Beverages said, “Consumer centricity is at the core of everything we do at Tata Global Beverages. Today’s consumer has a busy lifestyle and seeks health & wellness products which do not compromise on taste. Tata Tea makes this a reality by providing the goodness of Ayurveda in a cup of tea. The time tested natural system of Ayurveda focuses on balancing the 3 bodily systems – Vata, Pitta, Kapha to achieve wellness.  The use of Ayurvedic ingredients combined with our delicious Assam tea gives the consumer a unique product that provides a dose of every day practical Ayurveda, perfect for this day and age.”