Research indicates Indian consumer’s preference for the Indian Gold Coin

A detailed study commissioned by the MMTC and the World Gold Council further reiterates the growing demand of the Indian Gold Coin among consumers.

The report titled ‘India’s gold investment evolution, Indian Gold Coin: An introduction to branded gold coins’ highlights consumer preferences mapped against a wide range of parameters like awareness, relevance, uniqueness, size and accessibility. The report is based on a survey conducted by Nielsen India amongst 1,180 respondents from eight top-tier Indian cities - Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad and Kochi.

Ved Prakash, CMD, MMTC said, “We have successfully sold Indian Gold Coins to the tune of 185 kgs since launch. The research echoes consumers’ preference for the Indian Gold Coin as it is backed by the government and is a quality product. Apart from MMTC outlets, the Indian Gold Coin is currently available at four banks – Indian Overseas Bank, Federal Bank, Vijaya Bank and Yes Bank. The total number of outlets is close to 200 and in the near future, our focus is to strengthen distribution by signing up more banks and India Post to ensure it’s available to consumers across the length and breadth of the nation.”

Somasundaram PR, Managing Director, India, World Gold Council said “As distribution expands, the Indian Gold Coin will emerge as the preferred form of gold investment in India as well as for purchases during festivals and for gifting on special occasions. The Indian Gold Coin also fills a gap in the international basket of national gold coins.”