March 05, 2026 01:26 pm (IST)
Follow us:
Reliance Entertainment announces strategic alliance with FunOnGo
Mumbai, July 2 (IBNS): The ubiquitous nature of mobile phones has created a significant opportunity for monetization of video content on mobile Internet devices. Towards this objective Reliance Big Entertainment Pvt. Ltd. has entered into a strategic alliance with FunOnGo Entertainment Pvt. Ltd.
FunOnGo is a content curator and licenses VAS content across movies, music, games and applications.
The company provides customized platform and managed services to various clients.
The strategic alliance will focus on servicing Indian mobile handset brands. Across all its OEM clients such as Samsung, Micromax, Karbonn, Intex and Gionee, FunOnGo has the potential to reach 60% of the smartphone users in India.
Handset vendors are moving from hardware specifications to focus on the user experience as a way to improve market penetration. FunOnGo helps OEMs set up On-Device Portals that allow users to easily browse, purchase and use content and services.
Speaking about the tie up, Sweta Agnihotri, COO, Reliance Big Entertainment Pvt. Ltd. stated “We see the mobile phone brands as a fantastic gateway to the consumer. Our team will play an active operational​ ​role in this alliance wherein FunOnGo could leverage our understanding of content and industry relationships to amplify its value offering to the consumer.”
FunOnGo started with being an enabler to smart phone manufactures. Speaking about the business opportunity, Vijay Singh, CEO of FunOnGo said “Until recently, the revenues generated through mobile came from on-deck services offered by telecom companies. Globally, the trend has shifted towards growth of off-deck services that are offered directly to consumers.”
Maitreya Mass Media is a seed investor of FunOnGo and has business interests as wide-ranging as FMCG, hospitality, real estate and mass communication. Varsha Satpalkar, MD of Maitreya Mass Media says: “The all-round growth on mobile be it devices, connections, traffic and content consumption, is astounding and we see that FunOnGo is rightly poised to gain from the momentum this ecosystem provides.”
The team believes that it is the combination of a corporate film production studio and a tech start up that brings in a winning edge. Currently FunOnGo has set offices in Mumbai & Delhi and is building a team that shares its dream to be one of the most engaging & entertaining content platforms on the smart phones of the world.
Support Our Journalism
We cannot do without you.. your contribution supports unbiased journalism
IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.
Support objective journalism for a small contribution.
Latest Headlines
Oil tankers halted, insurance pulled — Is Trump’s Hormuz gamble about to cost India dearly?
Wed, Mar 04 2026
Rs 9.7 lakh crore wiped out! Sensex tanks, rupee breaches 92 amid Middle East crisis
Wed, Mar 04 2026
Big investment alert! Bajaj Life unveils new opportunities fund — Should you jump in?
Mon, Mar 02 2026
Gold, silver surge as Middle East conflict sparks safe-haven buying
Mon, Mar 02 2026