New Rolls-Royce Phantom arrives in North India

The connections with Rolls-Royce in India could well have begun when the parents of the Hon. Charles Stuart Rolls, Lord and Lady Llangattock, attended the 1902/03 celebrations of the Coronation Durbar in Delhi, two years before the formation of Rolls-Royce Ltd.

They are likely to have told their son Charles, who was selling French cars in London at the time, of the burgeoning interest in motoring amongst the Indian Royalty.

In India, Rolls-Royce motor cars quickly became the preserve of Maharajas. Legend has it that Rolls-Royce cars became the marque of choice with Royalty after the Maharaja of Gwalior bought a Rolls-Royce that won the Bombay-Kolhapur rally in 1908.

Since 1925, Phantom has conveyed some of the world’s most influential and powerful men and women to the most defining historical moments over the last 92 years.

Speaking at the launch, Yadur Kapur, Managing Director for Rolls-Royce Motor Cars New Delhi and CEO for Select Cars Pvt Ltd said, “Phantom is the ultimate mark of success in India, the pinnacle of not just the automotive arena but of the luxury world. There is nothing else like this on the market in India. As always, authentic luxury is rare and bespoke. Phantom combines world-class technology and handcrafted quality.”

Added Paul Harris, Asia Pacific Regional Director, Rolls-Royce Motor Cars, “New Phantom paves yet another milestone for the brand in India, destination for many of Rolls-Royce's most bespoke cars. Our customers still recognise today that they are buying the best in luxury. India remains a highly important strategic market for the company, as the population of highly successful Indians continues to grow at a greater rate than other countries and the appetite for authentic, bespoke luxury increases.”