Mahindra launches all new mini-truck 'Jeeto' in Mumbai

Jeeto is the first ever product in its category with a modular range of 8 mini-trucks to cater to the varied needs of the sub 1 tonne load segment customers. Priced competitively, Jeeto starts at Rs. 2.35 lac (ex-showroom Thane for BSIII) and will be available in S, L & X series, catering to mini-truck, micro-truck and 3 wheelers customers.

Jeeto will be a game changer in last mile distribution with its modular range, as it offers multiple options to choose from - 2 powertrains of 8.2 kW (11 HP) and 11.9 Kw (16 HP), 2 payloads of 600 and 700 kgs and 3 deck lengths of 1630mm (5.5ft), 1780mm (6ft) and 1930 mm (6.5ft).These combinations will be available across a range of 8 mini-trucks, namely S series (S6-11, S6-16), L series (L6-11, L6-16, L7-11, L7-16) and X series (X7-11, X7-16) and will lend the Mahindra Jeeto an unmatched versatility and superior efficiency to haul goods across different segments.

Powered by m_Dura, an all-new Direct Injection (DI) diesel engine from the Mahindra stable, Jeeto is designed for refined performance and delivers fuel efficiency of upto 37.6 km/l.

Further coupled with lower maintenance cost and the ability to carry varied load options effectively, Jeeto, will deliver upto 30%* higher profit than its nearest competitor.

According to Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd. said, “At Mahindra we have regularly created disruptions in the market with our alternative thinking and the Jeeto with its unique value proposition is a clear validation of this philosophy. A true ‘Make-in-India’ vehicle with a modular platform, the Jeeto is poised to redefine the landscape of the small commercial vehicle industry within India and drive positive change by providing its customers with a higher earning potential. It is also a matter of pride for us that through the launch of this product, we are able to participate in the industrialization of the newest state of India, Telangana”.

Speaking at the launch, Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra, mentioned, “Being a listening organization, we have identified specific need gaps amongst the customers in the sub 1 tonne category, through various consumer insights and feedback. To fulfill these latent and existing customer needs we have launched the Jeeto, India’s first modular small commercial vehicle with multiple options. This vehicle will play a significant role in last mile distribution and will be a compelling option for both stand operators and small and medium scale businessmen and traders, with higher earning potential and better mileage. We are sure, as with other Mahindra products, the Jeeto will go a long way in helping our customers prosper in life in line with our Mahindra Rise philosophy”.