Mahindra First Choice Wheels inaugurates first authorized dealership in Howrah

The new outlet, Mohan Motor is spread across 5000 sq. ft and is located at NH-6 Salap, Lalbari, Libra, Howrah opposite Eastern Honda. It was inaugurated by Yatin Chadha, Senior Vice President, Mahindra First Choice Wheels Ltd. and Amresh Khar, Zonal Head – East, Mahindra First Choice Wheels Ltd. were also present at the inauguration.

“We are delighted to foray into Howrah, West Bengal with our very first dealership. As a rapidly growing industrial area, Howrah is of strategic importance to us and we look forward to serving our customers here with innovative and industry-first products and services and our unique ‘brick and click’ model. Our strong franchisee network will also play an important role in helping us to fulfill this goal,” said Chadha, Senior Vice President, Mahindra First Choice Wheels at the inauguration.

“Mahindra First Choice Wheels is already well entrenched in West Bengal and Mohan Motors will serve as a one-stop shop for used car customers in Salap, Howrah, offering a range of services including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Pradeep Bajaj , Managing Director of Mohan Motors

The company’s footprint in the East Zone currently encompasses 117 dealerships and it further plans to expand this number to 150 outlets by year end. Key focus areas include Kolkata, Howrah, Durgapur, Asansol, Coochbihar, Sikkim, Oddisa, Bihar, North East locations.

From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way.

MFCWL has recently launched 5 Commercial Outlets in Bengal & 12 outlets in East Zone, this helps customers to get even used CV for fleet , transportation customers. The products are also offered with certification and Suraksha First Warranty.

The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.

Over the past seven years, Mahindra First Choice Wheels has not only emerged as India’s leading used car company but has also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure.

MFCWL has also developed a variety of industry first products which use technology to ease used vehicle operations. The company has recently launched seven innovative products which are smart, simple, standalone tools that solve many challenges for every kind of stakeholder including consumers, dealers, financiers, leasing companies and manufacturers.