Sanjeev Srinivasan
Indian farmers can use Krishi Sakha app from Bharti AXA for updates on farming practices and protection
New Delhi/IBNS: Private non-life insurer Bharti AXA General Insurance has introduced a new app ‘Krishi Sakha’ to cater to the specific needs of the farmers in the country and guide them in adopting best farming practices and enhancing productivity.
The app is available in regional languages.
Said Sanjeev Srinivasan, Managing Director and Chief Executive Officer, Bharti AXA General Insurance, “This app is very convenient and useful for the farmers and farming community as it educates them while addressing the needs and risks of the entire crop cycle from pre-sowing to harvesting and post-harvest which is replete with unpredictable fears and threats.’’
According to the insurer, the app aims at helping Indian farmers make informed decisions through customized information related to their farming requirements.
It shares relevant information about the scientific way of farming, crop cultivation, sowing, or harvesting of major crops.
It also provides crop insurance-related requirements, including solutions with curated crop advisories by experts to help them protect their invaluable crops and increase the overall farming productivity.
It guides the farmers about weather forecasting, market and crop prices and government schemes related to insurance and agriculture.
Said Alok Shukla, Senior Vice President and Head – Agriculture and Rural Business, Bharti AXA General Insurance, “With the launch of this app, we aim to enable our farmers with information critical to them to make the right decisions from sowing to selling all at a singular destination – Krishi Sakha.”
Moreover, the farmers will also have access to the Pradhan Mantri Fasal Bima Yojana (PMFBY) portal for crop insurance related information.
Said Ashish Kumar Bhutani, Chief Executive Officer, PMFBY, ''Krishi Sakha app is a step towards the empowerment of farmers, as it enriches their experience by facilitating seamless modern agricultural processes and practices.”
The app can easily be downloaded from Google play store free of cost.
Last year, Bharti AXA General Insurance, which received a Rs. 800 crore crop insurance mandate from Maharashtra and Karnataka for insuring farmers under the PMFBY, launched a campaign ‘Fasal Ka Bima Bohot Zaroori Hai’ to make farmer communities aware of the importance and relevance of crop insurance.
The company said it has been participating in the government-sponsored crop insurance scheme for years and has insured 28.44 lakh farmers from different states namely Bihar, Karnataka, Gujarat, Jharkhand, and Maharashtra.
It has secured 8.83 lakh farmers from Gujarat, Jharkhand, and Maharashtra in the financial year 2019-20 alone.
Under this scheme, the company has offered crop insurance benefits to more than 3.8 lakh farmers.
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