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IDBI Bank partners with NPCI to launch 'Rupay Platinum Debit card'

India Blooms News Service | | Apr 20, 2015, at 11:33 pm

#IDBI Bank partners with NPCI to launch 'Rupay Platinum Debit card'

Mumbai, Apr 20 (IBNS): IDBI Bank in association with National Payments Corporation of India (NPCI) launched the 'Rupay Platinum Debit card' in the presence of M. S.Raghavan, CMD, IDBI Bank and A. P.Hota, MD and CEO, NPCI.

The ‘Rupay Platinum Debit card’ enables cost-effective, fast and secure access to large number of ATMs, POS terminals, e-commerce websites and participating merchant establishments across the country. Customers can benefit from various discounts and offers that can be availed on registering for the card.

The card fulfils the vision of RBI of offering a domestic, open-loop, multilateral payment system to all banks and financial institutions in India. It will be instrumental in creating a less-cash economy and furthering the electronic payments system to make India a financial inclusive economy.

All transactions under this card scheme are processed within the country and are in compliance with the regulatory requirement for debit cards and the PIN has been made mandatory for performing any kind of transactions. This ensures a higher level of security to the customers.

Speaking at the launch, M. S.Raghavan, CMD, IDBI Bank said, “We understand the sea change in the banking habits of people and hence, The ‘Rupay Platinum Debit card’, is another effort towards giving our customers seamless service at par with the modern day banking technology. Our association with NPCI will enable us to bring to the customer value added services with sound benefits and returns”.

“We feel proud to associate with the IDBI Bank to launch RuPay Platinum card that comes with contemporary features for the fulfillment & convenience of customers. The launch of RuPay card is a milestone achievement for us to create an impact in the expanding debit card market. We strongly feel customers will be delighted to utilize the card at all payment channels – ATM, PoS and eCommerce,” said A. P. Hota, MD & CEO, NPCI.

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