February 11, 2025 09:42 pm (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Netizens demand action against influencer Apoorva Makhija for her 'vulgar comedy' amid row over Ranveer Allahbadia's remark | Singer B Praak not to appear on Ranveer Allahbadia's podcast over 'sex' remark row | No tie-up with Congress in Bengal, says Mamata Banerjee claiming TMC enough to defeat BJP | FIR against Ranveer Allahbadia, other YouTubers over controversial 'sex' remark in a show | PM Modi arrives in Paris to take part in AI Action Summit | Is BJP considering women candidates for Delhi CM post? Speculations are rife amid party's brainstorming sessions | PM Modi departs for his crucial trip to France and US | President Droupadi Murmu takes holy dip at Triveni Sangam in Maha Kumbh Mela | Arvind Kejriwal to meet Punjab AAP MLAs amid murmurs over exodus after Delhi exit | Delhi's grand oath ceremony to be held after PM Modi returns from US: Reports

Hero Motocorp extends Hero challenge three years to multiple events on The European Tour

| | Apr 20, 2017, at 12:24 am
New Delhi, Apr 19 (IBNS): Hero MotoCorp Ltd, the world’s largest manufacturer of motorcycles and scooters for the past 16 consecutive years, has reaffirmed its commitment to innovation on the European Tour by extending the ‘Hero Challenge’ by another three years and to three marquee events.

The night-golf event made its debut at last year’s British Masters supported by Sky Sports, when the stars of the European Tour battled it out on a sudden-death shoot-out hole under floodlights and in front of 3,000 fans.

Frenchman Alex Levy overcame Sweden’s Alex Noren in the final of what was the first in a series of new and innovative formats introduced by the European Tour in the past 12 months and, following on from that initial success, the format is now set to expand.

The Hero Challenge will mark its return this year with three editions, firstly at the Aberdeen Asset Management Scottish Open at Dundonald before returning to the British Masters supported by Sky Sports at Close House and then finishing at the DP World Tour Championship at Jumeirah Golf Estates in Dubai.

Pawan Munjal, Chairman, Managing Director and Chief Executive Officer of Hero MotoCorp, and one of India’s most foremost corporate leaders, attended the European Tour’s annual dinner during Masters week in Augusta National a fortnight ago to address the world’s media about the plans, ahead of today’s official announcement.

Munjal said: “We all recognize that Golf needs a lot more of innovation to attract a younger and newer generation of fans and the Hero Challenge is an initiative in that direction. As a partner of the European Tour, we introduced the ‘Hero Challenge’ at the British Masters last year, which proved to be an immense success. That success has encouraged us to extend and expand our partnership with the European Tour by another three years to multiple events. While we continue our association with the British Masters supported by Sky Sports, we have also decided to add the Hero Challenge at the Aberdeen Asset Management Scottish Open and the DP World Tour Championship in Dubai. We have been fortunate to get the support of all the top professionals, and some icons from other fields as well, who also understand the need to popularize the sport.”

Keith Pelley, Chief Executive Officer of the European Tour, said: “We are delighted that Hero MotoCorp, through the vision and commitment of Pawan Munjal, have shown such incredible support not only for the European Tour, but for our desire to bring the game of golf to new audiences through innovation."

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.
Related Videos
FM Nirmala Sitharaman presents Budget 2025 Feb 01, 2025, at 03:45 pm
Nirmala Sitharaman on Budget 2024 Jul 23, 2024, at 09:30 pm
PM Modi on Budget 2024 Jul 23, 2024, at 09:30 pm