Harley-Davidson India continues to lead the market for the sixth consecutive year
In line with its strategic objectives, the company remains focused on bringing new riders into the sport of motorcycling while broadening brand appeal through an expansion strategy, quality motorcycles and key initiatives like Legend on Tour, Passport to Freedom, Harley Rock Riders and Discover More campaign.
Vikram Pawah, Managing Director, Harley-Davidson India said, “In 2016, we created powerful connections with new riders and strengthened our bond with our existing riders through our customer-led outreach. We are confident that our focused strategy, passion for our brand and progress on key initiatives make us strong and well positioned for India’s dynamic market. With 24 outlets in 21 cities and 60 percent market share, we are looking to take the momentum forward into the years to come.”
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