Bridgestone India to invest $85 million to boost production, establish tech center in India
Kolkata: Japanese tyre giant Bridgestone Corporation announced a $85 million (around Rs 720 crore) investment to boost production capacity and capabilities at its two Indian plants.
Bridgestone India Private Ltd (BSID), a subsidiary of Bridgestone Corporation, will allocate approximately $85 million for capacity and capability expansion at its Pune and Indore plants to support its premium-mass strategy, according to a company statement.
The expansion is set to commence in early 2025.
“These efforts are expected to increase total production capacity at the Pune plant by approximately 1.1 million tyres annually by 2029. They will also improve capability to ensure premium tire production at the Indore plant,” the company stated.
Furthermore, BSID will establish a satellite technology center at the Pune plant in 2025 to produce ‘Dan-Totsu’ (Bridgestone’s vision of becoming the clear and absolute leader) products.
“This new satellite technology center will reinforce and accelerate the technology development capability of the company's entire engineering chain from material planning to product research/design and manufacturing for the Indian market,” the company noted.
BSID aims to strengthen its market position in India and solidify its leadership by expanding its offerings equipped with ‘ENLITEN’ technology — a solution that enhances environmental performance, while improving basic and advanced features as the “new premium,” it added.
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