Amazon targets $20 billion merchandise export from India by 2025

The e-commerce giant plans to achieve this goal by including numerous small-scale sellers on its e-commerce platform.

"We are very encouraged by the number of entrepreneurs who signed up this year. We are looking to scale up," Bhupen Wakankar, director global trade, Amazon told Reuters on the sidelines of an industry event, referring to plans for exports.

The demand for "Made in India" products, such as organic health supplements, bath towels, jute rugs, and robotic games for children, has surged ahead of the Black Friday Cyber Monday sale—an 11-day shopping period starting on Friday, according to Wakankar.

Amazon Global Trade, the business-to-consumer (B2C) exports platform of the e-commerce giant, has gained momentum in India since its launch in 2015 with only a few sellers.

The company has successfully onboarded over 100,000 small manufacturers, enabling them to offer a diverse range of products to international customers.

Small exporters, previously lacking access to global markets, have experienced an impressive annual business growth of 70% through the e-commerce platform.

This growth is attributed to the platform's provision of logistics support and the opportunity to reach over 200 million Amazon Prime members worldwide, as highlighted by the spokesperson.

This positive trend is particularly noteworthy given the 7% year-on-year decline in India's exports of goods during the first seven months of the fiscal year.

On the e-commerce platform, significant growth has been observed in categories such as beauty, apparel, home goods, kitchenware, furniture, and toys.

Sales of Indian products have been particularly driven during holidays such as Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year in markets including the United States, Britain, Canada, Australia, and Germany.