Ashok Leyland strengthens its presence in West Bengal, inaugurates new dealership in Sodepur
Kolkata, Aug 20 (IBNS): Ashok Leyland, flagship of the Hinduja Group, inaugurated a new dealership, Rajgarhia Motor, in Sodepur, of North 24 Parganas.
The dealership is located near Sodepur, on the Kalyani Expressway which is one of the busiest route in the state. It connects feeder roads with Sodepur, Barrackpore, Naihati, Barasat, Madhyamgram, Kankinara, Khardaha and Kanchrapara, apart from roads which connects other small towns and localities on the way.
Rajgarhia Motor is part of Rajgarhia Group which has been in the automobile business since 1983 and have been running both LCV and M&HCV dealerships of Ashok Leyland.
Besides Sodepur, the Group represents Ashok Leyland in the major transport hubs in the state like Dunlop, Barasat, Dankuni and Kolkata, contributing the most in terms sales in South Bengal.
This modern, 3Sdealership (sales, service and spares) is spread over 40,000 sq. ft. and will cater to the entire range of Ashok Leyland vehicles with 13(9 standard bays and 4 accident bays) fully equipped service bays.
Inaugurating the dealership, Anuj Kathuria, President - Global Trucks, Ashok Leyland, said, “West Bengal is the most important market in this side of our country. We are constantly devising strategies for this market and building in-roads to be closer to our customers. We already have a very good equity in the market as customers here are already aware of the robustness and reliability of our products which leads to better margins, better profitability and hassle-free operations. These attributes and following the philosophy of ‘Aapki Jeet, Hamari Jeet, we have witnessed an increase in demand from the region, achieving a commanding market share of 27% in the M&HCV segment. With our trusted partners, Rajgarhia Group, who have over three decades of in-depth experience in the automobile sector, we are certain we will further expand our family of customers.”
Present at the inauguration, Ashish Rajgarhia from Rajgarhia Motors, said,“We have seen this brand grow from strength to strength, whether it is their innovative products or their constantly evolving technologies. It has established itself as a very strong brand in commercial vehicles industry and our facilities will help us to service the increase in demand that we foresee. Current Ashok Leyland customers are profitable, very satisfied with their products and are proud to associate with the brand. We are equally thrilled to begin our relationship with them and together we will build an even stronger brand in this region.”
Commercial vehicles’ demand in this region is majorly driven by FMCG, sand, cement and market load.The TIV in this area is a mix of strategic and retail segments, both high potential target customer segments for Ashok Leyland products and services. Ashok Leyland’s 1618 , 3118 SUPER, 3718 , U3518 Tipper, U2518 Tipper & ECOMET 1214 trucks are the products which are already doing very well and are expected to continue to do well in this market. To service these and other modern range of products, Rajgarhia Motors is equipped with state-of-the-art tools and equipment including wheel alignment, air pneumatic connection to all bays and other special tools. The dealership also has twoAshok Leyland Quick Service vehicles (earlier known as WOW – Workshop on Wheels) which provides service at customers’ doorstep.
Ashok Leyland has one of the largest and fastest growing networks in the commercial vehicle industry. At the end of FY18, its network had expanded to 3445 touch points to provide timely service and parts.With an additional 5000 outlets for Leyparts, the genuine spare parts brand, it has a service centre every 75 kms on all major highways which helps the brand deliver its “Ashok Leyland Quick Response” promise of reaching customers within 4 hours and getting their vehicle back on-road within 48 hours.