May 28, 2024 09:25 (IST)
Follow us:
facebook-white sharing button
twitter-white sharing button
instagram-white sharing button
youtube-white sharing button
Bibhav Kumar's bail, if granted, will be a death threat for me and my family: Swati Maliwal to Delhi HC | Now we don't trust Gujarat govt: High Court raps State and local body over Rajkot gaming zone fire incident | Delhi CM Arvind Kejriwal requests Supreme Court to extend his interim relief by 7 days in liquor policy case | Cyclone Remal leaves trail of destruction in West Bengal, claims 2 lives, downpour continues | 'Man-made disaster': Gujarat High Court takes suo motu cognizance of Rajkot gaming zone fire that killed 27 people
Amul ties up with 108-yr-old American association to sell fresh milk in US

Amul ties up with 108-yr-old American association to sell fresh milk in US

| @indiablooms | 26 Mar 2024, 08:41 pm

Anand (Gujarat): Amul, the largest dairy cooperative in the world, has entered into a partnership with a 108-year-old dairy association to introduce its fresh, branded milk in the United States, media reports said.

The Gujarat Co-operative Milk Marketing Federation (GCMMF) has collaborated with the Michigan Milk Producers Association (MMPA), a cooperative organisation established in 1916, to debut its fresh milk in America through a joint effort, reported Moneycontrol.

MMPA will handle milk collection and processing according to Amul's recipe, while Amul will oversee marketing and branding.

Jayen Mehta, GCMMF's Managing Director, said in an exclusive discussion with Moneycontrol that Amul's fresh milk will be priced at a premium.

The cooperative aims to broaden its footprint in America by offering a wider range of products, including butter, cheese, and buttermilk.

Initially, the launch will focus on fluid milk brands such as Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim.

These Amul-branded fluid milk products will be accessible in New York, New Jersey, Chicago, Washington, Texas, Dallas, and select other regions.

So far, Amul has primarily exported milk and milk products to the USA, along with 50 other countries.

However, with this new deal, Amul is foraying into selling fresh milk to US consumers for the first time, a significant move considering the substantial Indian and Asian diaspora residing in the country.

“This is the first time that Amul fresh milk is being launched anywhere outside India. It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Prime Minister Narendra Modi to make Amul a global dairy brand,” Mehta was quoted as saying by Moneycontrol.

Support Our Journalism

We cannot do without you.. your contribution supports unbiased journalism

IBNS is not driven by any ism- not wokeism, not racism, not skewed secularism, not hyper right-wing or left liberal ideals, nor by any hardline religious beliefs or hyper nationalism. We want to serve you good old objective news, as they are. We do not judge or preach. We let people decide for themselves. We only try to present factual and well-sourced news.

Support objective journalism for a small contribution.