Kolkata: Private general insurance player Future Generali India Insurance Company Ltd Thursday announced the launch of its new health insurance product – D.I.Y HEALTH – to offer flexibility and freedom to choose the coverage as per the customer's needs.
The product is amongst the most comprehensive products celebrating the power of choice - offering a base plan with 17 base features, complemented with a wide array of 20 modular features, a press release said.
Commenting on the launch, Future Generali India Insurance CEO and MD Anup Rau said, “Today, we embark on a transformative journey as we unveil our revolutionary D.I.Y HEALTH product, designed to give the power of choice to our customers. It empowers individuals to design their own coverage, putting control, convenience, and customization at their fingertips. Welcome to a future where insurance adapts to your needs.”
He further added, “D.I.Y HEALTH is the most comprehensive modular health insurance product that enables customers to not only choose the most relevant features as per their life needs but also enables them to further tweak or modify the policies annually, ensuring their health insurance remains as unique and special as they are.”
Being one of the most significant offerings of 2023, FGII seeks to capitalise upon its online distribution channels and distributors to create awareness and adoption of the product.
The company expects to unveil a multi-platform advertising and marketing campaign on the product soon.
FGII continues to ride on the success of its innovative and niche products, deeply rooted in consumer behaviour.
The new product also reaffirms the insights that surfaced in a recent FGII survey conducted by Unomer, that most health insurance customers and intenders in India consider customisation as a critical feature and don’t mind paying an additional premium for the same.
The product is in line with its continued focus on bringing innovative customer propositions to the forefront - including FG Dog Health cover, FG Health Absolute as well as opening up the ‘family’ definition of its health offerings to include members of the LGBTQIA+ community, in an industry – first initiative.